Developing, migrating and customizing S7 Airlines’ Internet portal with a new CMS system

CLIENT

CHALLENGE

S7 Airlines’ internet portal, designed to provide customers with access to information about flights, hotel reservations and ticket purchasing, had been developed and put into operation some time ago. It now needed to be improved, with the introduction of more advanced services and capabilities. With the new portal, the company sought the ability to extend functionality quickly, by adding new services and reaching travellers more effectively, with tailored offers that could subsequently significantly increase the level of customer sales.

The old portal was developed by an IT company based on many additional parameters prescribed specifically for this system. This meant that using another company to refine the portal’s content management system (CMS) could prove costly and unprofitable. S7 decided on an initial transition to another CMS, with improvements to the portal made afterwards.

RESULTS

Reksoft successfully completed the first stage of the project and developed a new company portal on the new CMS, and migrated all the necessary functionality to the new customer portal.

During the process, the client stipulated additional requirements. Reksoft responded with significant customization of the original system and the introduction of new, state-of-the-art functionality.

As required, the customer portal allows end users to book and pay for flights, check flight schedules and rent cars at their destination. Responding to customer needs in a flexible means and developing more convenient services for end users significantly boosted S7 Airlines’ sales.

The positive results obtained during the first phase of the project allowed Reksoft to start to implement the second part – the improvement of the portal – immediately. The team developed a marketing mechanism that could analyze the actions of users on the portal client and provide them with relevant information based on their online behaviour.