Ozon.ru was to Russia’s first major online retailer, so our first task was to develop an internet payment gateway, ASSIST, providing a range of electronic payment options. Based on Microsoft technologies, the ASSIST system accepts all major credit cards and e-currency used in Russia within a single integrated interface.
The Ozon.ru portal itself is run using a Reksoft proprietary platform for advanced web content management, e-commerce and personalization. Using this and ASSIST rather than third-party systems, we enjoyed a much greater degree of flexibility in setting up the portal.
Moreover, we were able to develop technical innovations that predated even those of Ozon.ru’s American rival, Amazon.com. One example is the cross-recommendation engine that allows customers ordering a product to see related items purchased by previous buyers.