Developing a customer mobile app for a large federal gas stations chain

Customer

One of the largest gas station chains in Eastern Europe with 1900+ locations across several countries. Each station offers a centralized set of fuel options, customer goods selection, and additional roadside services for drivers.

Goals

The customer mobile app for Gazpromneft gas stations was created as a delivery method for the chain’s loyalty program.

Development objectives:
1 900+
stations are incorporated into the retail chain of Gazpromneft

Create a quick and convenient way for customers to access their loyalty card and gas stations relevant information;

Drive customer loyalty and introduce new methods of using the gas station services

Expand the customer base and drive their customer metrics.

Create a unified information space for customers.

Solution

In order to speed up the project launch and Time-to-Market, a separate cross-functional team was created which included a product owner, scrum master, iOS and Android developers, designers, analysts and testers.

By moving in bi-weekly sprints, the team was implementing a complete functional unit, which was then made available to customers through the App Store and Google Play.

60+ updates were released on both platforms for 20 months of the active development phase.

The app offered the following functionality:

  • providing users with discounts on fuel via a barcode directly from the app;
  • online information about the customer’s loyalty card balance, membership status and shopping list;
  • display of current fuel prices for each gas station;
  • information on promotions and special offers valid at selected gas stations;
  • regional promotions and special offers across the network;
  • 24/7 live support chat;
  • the ability to rate gas stations using different criteria and to leave a comment with a photo or video;
  • detailed information about each gas station, with a list of additional services and the ability to find the best route to them;
  • integrating augmented reality into nationwide promotions.
60 updates
were released from February, 2017, till October, 2018

Outcomes

1 million + users

have downloaded the app from App Store and Google Play

Award from an IT Executives community

«For continuous customer-focused digital transformation» from Global CIO 2018 contest.

46 000 customers have rated the app

Average App Store rating — 4.6, Google Play — 4.2

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