CLIENT
One of the largest gas station chains in Eastern Europe with 1900+ locations across several countries. Each station offers a centralized set of fuel options, customer goods selection, and additional roadside services for drivers.
CHALLENGE
The customer mobile app for Gazpromneft gas stations was created as a delivery method for the chain’s loyalty program.
SOLUTION
In order to speed up the project launch and Time-to-Market, a separate cross-functional team was created which included a product owner, scrum master, iOS and Android developers, designers, analysts and testers.
By moving in bi-weekly sprints, the team was implementing a complete functional unit, which was then made available to customers through the App Store and Google Play.
60+ updates were released on both platforms for 20 months of the active development phase.
60 updates
were released from February, 2017, till October, 2018
The app offered the following functionality:
- Providing users with discounts on fuel via a barcode directly from the app.
- Online information about the customer’s loyalty card balance, membership status and shopping list.
- Display of current fuel prices for each gas station.
- Information on promotions and special offers valid at selected gas stations.
- Regional promotions and special offers across the network;
- 24/7 live support chat.
- The ability to rate gas stations using different criteria and to leave a comment with a photo or video.
- Fetailed information about each gas station, with a list of additional services and the ability to find the best route to them.
- Integrating augmented reality into nationwide promotions.
OUTCOMES
