The changes affected all key elements of the visual identity: the logo, font, color palette, and approach to imagery have all been updated. This is the first major rebranding in the company’s history since its incorporation in 1991.
At the core of the updated visual concept is a deep and inspiring idea of light. This metaphor brings together all the meanings that are important to Reksoft: energy, leadership, innovation, honesty, and integrity. The identity has been designed to be legible and recognizable across any medium—from desktop to billboard. The flexibility of the design allows it to remain effective in different contexts, from a business document to a creative presentation.
The new logo is a wordmark. The geometric and precise cut in the letter “T” is a direct reference to the idea of “cutting edge”: technological breakthrough and mental sharpness. This technique is also reflected in the shape of the signature visual container element. The corporate Stapel font constitutes a modern geometric sans-serif with technical and simple forms and an emphasis on thin stroke junctions.
The signature imagery uses a powerful visual technique—neural network-generated transparent objects with a red glow inside. Transparency symbolizes a partner approach to client engagement, while the red glow represents the energy and ambition of technological leaps.
The rebranding project ended up launching the updated reksoft.com website. The new website features a stylish and laconic design with distinctive signature imagery.
The developer of the updated brand concept and website was the agency Uplab. The project art director is Petr Mostryukov.
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