Digital transformation is necessary in retail so that a company can strengthen and revolutionize the ways it uses employees, data and systems to create worth and maintain competitiveness.
Reksoft’s IT solution can help to reorganize and develop technologies, business models and processes to increase value for customers and workers and to compete more effectively in an ever-changing economy.
We do more than create tools. Our long-standing experience and cooperation with retail companies allow us to power digital transformation and business expansion. We offer expertise in B2B and B2C sales, high-quality production and digital platform integration and development. This provides the basis to build successful, multichannel interaction with customers via digital channels.
We can develop and implement retail digital transformation strategies and create effective solutions for digitalisation sales and supply management. It helps enhance interaction with customers and better understand and predict their behaviour. Result: increased average sales, lower costs and rose traffic.
Shopping digital transformation is a well-thought-out strategy that brings the desired results. It has several advantages for sale sector, such as:
- Improved operations. The use of cloud technologies helps to enhance works within the company and allows retail staff to respond quickly to requests, which ultimately develops customer support. The availability of real-time data contributes to predict needs in advance and stock goods.
- Convenience. IT technologies help customers make purchases without a cashier and allow retailers to sell their products in regular shops, as well as on websites and mobile applications. Thus, automation of retail processes based on digitalization, such as items search, inventory tracking and restocking, remembering customer preferences, etc., will improve the quality of client service.
- Income increasing. Digitization gives retailers a chance to reach a wider target audience and, thus, rise their revenue channels.
Successful IT transformation demands organizations and retailers to understand their digital capabilities in accordance with the requirements of collaboration in order to be competitive and transform the in-store experience.
Reksoft offers various IT solutions for the digital transformation in retail trade. The following are specialized industry decisions for shop verticals:
- Digital transformation
- E-commerce based on either open source or commercial platforms
- Product catalog and pricing management
- Mobile apps and payment systems
- Order management
- Digital assets management
- Analytics and Big Data
- Loyalty programmes
- Merchandising and recommendations systems
- Social network integration
- CRM and marketing
- Internal systems modernisation (ERP, SCM, HM, etc.)
Our team has extensive experience in operations, relationship management, business intelligence and user collaboration. We understand the importance of innovation and software development for modern retail.