RBC: Crisis diary: the benefits of downtime and positive results

Alexander Egorov, CEO of Reksoft, told RBC (RosBusinessConsulting) how the company lives during the crisis and what it expects in the near future.

Alexander Egorov, CEO of Reksoft: 

Martin Conway - Fine Gael“ I have absolutely regular days with back-to-back conferences and online negotiations. Yesterday, for example, we had a meeting with the members of the Board of Directors of RUSSOFT, Association of the leading software and IT services companies in Russia, which I am a member of. My colleagues and I promptly prepared proposals of our Association on strengthening economic support measures for IT companies addressed to Maksut Shadaev, Minister of Digital Development, Communications and Mass Media of the Russian Federation. We discussed the criteria which could be applied to IT companies identified by the government as companies of strategic importance.

IT business consists of service companies in relation to other sectors of the economy, so the stability of the business of a number of customers and their ability to fulfill their obligations in the current conditions raise come concerns. I am talking specifically of those customers who have been strongly impacted by the crisis: transportation and logistics companies (for example airlines), travel companies and etc.

But on the other hand, this situation gave a powerful impetus to the use of digital technologies in the Russian business. The importance of omnichannel work with clients has become absolutely clear to companies and their management. The business quickly realized that it needed to have full-sized digital platforms for interaction with customers. And now we are helping our customers to integrate seamlessly into the new digital reality. For us, ironically, in the long run, the crisis will bring positive results. You don’t have to prove anymore the necessity to become digital. We already have registered an increase in the clients’ interest in the technologies that Reksoft offers. Probably in the near future there will be fewer clients, but the remaining ones will cooperate on a whole new level of understanding of tasks and efficiency of decision-making.”

Source: https://www.rbc.ru/spb_sz/10/04/2020/5e905ef19a7947b7bf9a660b

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