Swisscom Mobile launched its mobile portal -
http://www.gomobile.ch - in response to the growing demand for value-added services on the Swiss mobile market. Reksoft developed an Alert and Notification Engine for the
Swisscom Mobile VAS Delivery Platform, which is capable of processing millions of messages (SMS/MMS) and servicing more than hundreds of thousands of mobile subscribers (First release production capacity was at 200'000 users).
The Alert Platform for Swisscom Mobile Portal enables mobile subscribers to use personalized services such as real-time information retrieval, and to get messages with requested information delivered directly to their mobile devices. Alert Platform integrates a number of content providers and portal subsystems. Reksoft was responsible for the design, implementation, integration and support of the client's mission-critical messaging platform. The first version of the Alert and Notification Platform was launched in early 2003. Swisscom Mobile continuously works on enhancing its VAS delivery infrastructure, bringing new and updated services to customers.
Components for Swisscom Mobile VAS delivery infrastructure developed by Reksoft are core to mobile content delivery (SMS/ MMS/ Wap Push), content provisioning, including external messages syndication, service definition and management (virtual services), pre-billing, subscription management, etc.
Among the latest AlertServer improvements, was the upgrade planned especially for the World Soccer Championship. The AlertServer had already demonstrated substantially improved performance in May 2006, where bulk SMS/ MMS sending performance went from 500 alerts (messages) per minute to 5,000. However, the anticipated Soccer Championship target was set at 100,000 subscribers, all requesting to receive information within 2 minutes of its publication (approximately 1000 messages per second). Continuous research and development efforts allowed for complete redesign of the subscription processes, tremendously improving the entire content life-cycle. The implemented solution facilitates an increase in performance of up to 5000 messages per second. The entire process of content sending (from publication to final receipt by the end-users) now takes as little as 1.5 minutes (even in the case of MMS delivery).