Russia's Mobile Internet Penetration Surpassed Average Europe's Figures

Russia scores third place in Europe and fourth in the world in terms of mobile Internet penetration.

This year Russia ranks 4th in Mobile Internet Penetration, as 11.2% of Russian mobile users access the web through their cell phones, trailing only the U.S. (15.6%), UK (12.9%), and Italy (11.2%) and staying ahead of France, Germany and Spain, as revealed by the Mobile Media Marketplace. The report published by Nielsen Research shows that entertainment-themed websites are the most popular with mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets.

“Mobile fills an important access gap in nations where Internet access is not always readily available in homes and schools. The development and uptake of mobile data services will have a tremendous positive impact on economies like Brazil, Russia, India and China.”

Source: Nielsen, Mobile Media Marketplace report

There are more than 17 million mobile users in Russia regularly access the Internet. The mobile data transmission market in Russia will increase from $400 million in 2007 to $4.8 billion in 2012, while the Russian mobile content market will grow from $800 million last year to $5.4 billion in 2012.