Reksoft at the Russian Year at CeBIT

This year, Hannover hosted a CeBIT devoted to Russo-German relations.  And the usual half-a-million visitors came to examine the 6000 exhibitors, and at doing so, were given a chance to follow the ‘Matreshka Way' - a PR campaign, organized by the Russian Ministry of IT and Communications, where visitors had to make stops at numerous Russian stands and collect ‘pieces' of Matreshkas.

Reksoft, being a Russian software development and systems integration company, too had a stand at CeBIT 2007, and not just one, but a couple.  Throughout the seven days of CeBIT, a team of eight Reksoft Sales, Marketing, Account, and ‘other' Managers, held strong defense at our RUSSOFT and Deutsche Messe stands.  Reksoft CEO Alexander Egorov, made a joint presentation at the Nearshoring Summit with one of the client-company's top officials - Werner Fischer, Executive Vice President of IT of Springer Science+Business Media.

Overall, it was good to be at the fair, as Russians say "to see the people and to show yourself".  Reksoft brought back a few dozens of new contacts, got a feel for the latest ICT marketing trends, and of course, team-builded :)